Author: Parissa Haghirian
Publication Overview
Publication period start: 2008
Number of co-authors: 6
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Dickinger,
Astrid,
Haghirian,
Parissa,
Murphy,
Jamie,
Scharl,
Arno
(2004):
An Investigation and Conceptual Model of SMS Marketing.
In:
HICSS 2004
,
2004,
.
https://csdl.computer.org/comp/proceedings/hicss/2004/2056/01/205610031babs.htm
Haghirian,
Parissa,
Madlberger,
Maria,
Tanuskova,
Andrea
(2005):
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents.
In:
HICSS 2005 - 38th Hawaii International Conference on System Sciences
3-6 January,
2005,
Big Island, HI, USA.
https://doi.ieeecomputersociety.org/10.1109/HICSS.2005.311
Haghirian,
Parissa,
Madlberger,
Maria,
Inoue,
Akihiro
(2008):
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consu.
In:
HICSS 2008 - 41st Hawaii International International Conference on Systems Science
7-10 January,
2008,
Waikoloa, Big Island, HI, USA.
pp. 48.
https://doi.ieeecomputersociety.org/10.1109/HICSS.2008.318