Author: Jashen Chen
Publication Overview
Publication period start: 2008
Number of co-authors: 3
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Chen,
Jashen,
Ching,
Russell K. H.
(2007):
The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Do.
In:
HICSS 2007 - 40th Hawaii International International Conference on Systems Science
3-6 January,
2007,
Waikoloa, Big Island, HI, USA.
pp. 151.
https://doi.ieeecomputersociety.org/10.1109/HICSS.2007.526
Chen,
Jashen,
Ching,
Russell K. H.,
Luo,
Margaret Meiling,
Liu,
Chu-Chi
(2008):
Virtual Experiential Marketing on Online Customer Intentions and Loyalty.
In:
HICSS 2008 - 41st Hawaii International International Conference on Systems Science
7-10 January,
2008,
Waikoloa, Big Island, HI, USA.
pp. 271.
https://doi.ieeecomputersociety.org/10.1109/HICSS.2008.495