Mobile UX Strategy: How to Build Successful Products

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100 % booked
Intermediate
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5 Stars

In This Course, You'll

  • Get excited as you create mobile experiences people love! Feel like you're not reaching your potential? This is your moment to grow, feel confident, and accelerate your career. Did you ever download an app, only to delete it almost immediately because it didn't meet your expectations? You're not alone. Apps lose 77% of their daily active users within the first 3 days of installation. In this course, you'll learn how to design apps that fit effortlessly into people's lives, solve real-world problems, and make a lasting impact. You'll build actionable personas and apply proven best practices. You'll learn how to tap into what people want and create an app that delivers with total confidence.

  • Make yourself invaluable when you create mobile experiences that drive adoption and loyalty in any industry. As AI supports new mobile features, timeless human-centered design skills help you decide how those features fit into real mobile contexts, on small screens, and in moments of distraction. That’s what turns AI from a superficial add-on into a real superpower in your day-to-day work. And it's easier than you think! With step-by-step guidance, you'll apply your new Mobile UX Strategy skills straight away. You'll learn how to conduct mobile user research and make data-driven decisions that increase engagement, boost retention, and drive measurable growth. You'll integrate assistive technology and champion accessibility to improve your app's usability for all and expand your market reach. You'll learn how to optimize your content for shorter attention spans and the on-the-go nature of mobile devices.

  • Gain confidence and credibility with practical exercises and ready-to-use templates like the Accessible Design Cheatsheet and 10-Step Guide to Personas. The optional portfolio project helps you walk away with an impressive portfolio. How? You'll learn to redesign a mobile app, and you'll be able to use your portfolio and IxDF course certificate to fast-track your career. You'll get comfortable with frameworks that help you lead mobile UX design initiatives, influence stakeholders, and turn ideas into successful mobile products.

It's Easy to Fast-Track Your Career with the World's Best Experts

Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your experts for this course:

  • Frank Spillers: Service Designer and Founder and CEO of Experience Dynamics.

  • Alan Dix: Author of the bestselling book “Human-Computer Interaction” and Director of the Computational Foundry at Swansea University.

  • Torrey Podmajersky: Author of “Strategic Writing for UX” and President of Catbird Content, who has designed and executed content strategies for iconic brands like Google, OfferUp, and Microsoft.

Get an Industry-Recognized IxDF Course Certificate

Increase your credibility, salary potential and job opportunities by showing credible evidence of your skills.

IxDF Course Certificates set the industry gold standard. Add them to your LinkedIn profile, resumé, and job applications.

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Be in distinguished company, alongside industry leaders who train their teams with the IxDF and trust IxDF Course Certificates.

Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliament, State of New York

Is This Course Right for You?

  • You want to land a job in design – or get a promotion.
  • You want to learn real-world design skills that are valuable in any job and any industry.
  • You want timeless human-centered skills AI cannot replace and turn AI into your superpower.
  • You're tired of wasting time on influencers and want to learn from real experts.
  • You want actual career outcomes, like increasing your salary potential and job opportunities.
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Loved by People Around the World

Your New Life. Starts Now

  1. Take IxDF Online Courses by Industry Experts

    Design a life and career you love. Industry leaders from Adobe, Google, and NASA guide you step-by-step. Design skills help you grow in any job, any industry.

  2. Turn AI Into Your Superpower

    IxDF teaches you the human-centric skills AI cannot replace and how to turn AI into your superpower.

  3. Increase Your Career Opportunities

    Salaries for people who learn design surpass $200K in cities like San Francisco, with 45% projected job growth globally.

  4. Get Industry-Trusted Certificates to Stand Out

    Add IxDF Course Certificates to your LinkedIn profile and resumé: show hiring managers you belong to an elite group.

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Course Overview:

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 8h, 22m over 2 weeks (est.).

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 1 hour, 44 mins.

  • In-depth video lesson with experts, animations and templates. 0.1 An Introduction to Courses from IxDF (33 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 0.2 Get Help, Career Advice, and Job Opportunities (6 mins)
  • In-depth video lesson with experts, animations and templates. 0.3 How to Get Your Course Certificate (20 mins)
  • Community-based learning and networking. 0.4 Grow Your Global Network and Build Your Brand (12 mins)

Lesson 1: User Research in Mobile UX

To be scheduled. Estimated time to complete: 3 hours, 25 mins.

  • In-depth video lesson with experts, animations and templates. 1.1 Welcome to Mobile User Experience: Strategy and Best Practices (21 mins)
  • In-depth video lesson with experts, animations and templates. 1.2 Before the Design Process Starts: It’s Time to Get Out Of the Building (18 mins)
  • In-depth video lesson with experts, animations and templates. 1.3 Understand the User’s Perspective through Research for Mobile UX (26 mins)
  • In-depth video lesson with experts, animations and templates. 1.4 Understand Your Users (23 mins)

Lesson 2: Mobile UX Strategy

To be scheduled. Estimated time to complete: 2 hours, 49 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.1 Welcome and Introduction (2 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.2 How to Use Mental Models in UX Design (41 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.3 How to Transform Mental Models into Conceptual Models for Mobile UX (15 mins)
  • In-depth video lesson with experts, animations and templates. 2.4 What Comes First in Mobile Design: Tasks, Content, or Mobile Optimization? (31 mins)

Lesson 3: User Testing and Accessibility

To be scheduled. Estimated time to complete: 2 hours, 8 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 3.1 Welcome and Introduction (2 mins)
  • In-depth video lesson with experts, animations and templates. 3.2 Mobile Accessibility 101 (46 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 3.3 Best Practices for Mobile App Usability from Google (14 mins)
  • In-depth video lesson with experts, animations and templates. 3.4 The Importance of User Testing for Mobile UX Design (24 mins)

Lesson 4: IxDF Course Certificate and Course Wrap-up

To be scheduled. Estimated time to complete: 13 mins.

  • In-depth video lesson with experts, animations and templates. 4.1 How to Add Your IxDF Certificate to LinkedIn (7 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.2 Help Us Help You: Course Evaluation (4 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.3 Six Steps to Your Career Success (3 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.4 Get Your IxDF Course Certificate (2 mins)

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  • Learn human-centric skills AI cannot replace and how to turn AI into your superpower.
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Kate Filippova
Kate Filippova
Senior UX/UI Designer

I was impressed by how detailed this course has been and how many exercises and tasks were there.

Robb Keele
Robb Keele

Personable and knowledgeable. Easy to follow and provided great, relatable examples throughout.

Apurva Deshpande
Apurva Deshpande
UX UI Designer

Examples shared by the Instructors were exceptionally awesome.

Cheryl Bogovich
Cheryl Bogovich
UX Strategist

The sample projects were very strong. Although I personally didn't have time to complete, I copied the assignment to work on later.

Tina Hoveyda
Tina Hoveyda

It's concise, right to the point, and has a good mix of video and text, good visuals, and diverse topics.

Sonia Kaukonen
Sonia Kaukonen
Senior Site Manager SEO/UX (DACH)

Frank is very practical in his approach.